Business – Seroto Communications

Fintech’s Funding Freeze: What’s Next for Startups

As comms professionals representing emerging markets startups, we have to keep track of market trends. As such, we know things have been tough lately. The days of “easy money” for fintech startups seem to be over. A brutal funding winter

Jaguar’s Bold Gamble: Rewriting the Rules Once Again

Jaguar has never been a brand that follows convention. Since its inception in 1935, the British automotive giant has lived by the mantra, “A copy of nothing.” This guiding philosophy has defined its legacy, producing icons like the 1961 E-Type

Dataffluent Appoints Seroto

Dataffluent offers market insights tailored for investors and traders. The company’s platform leverages advanced technologies to unravel the complexities of stock market data. Integrating cutting-edge AI models with sophisticated machine learning algorithms delivers deep market insights. This enables clients to

The Press Release: The Comeback Kid of the Corporate World

In an age where a 15-second video of a cat doing absolutely nothing can rack up millions of views, the humble press release might seem like a relic of a bygone era, like landlines or privacy. However, the humble press

How to describe your job in PR at awkward (family) gatherings

Christmas is fast-approaching and, as is often the case with any potential family gathering, this will almost certainly fill any PR practitioner with absolute dread. The reason being that, those jaunty family members you see once a year will no

Walk Once More

Walk Once More is a young charity with a noble cause. It raises money and awareness to help with the research, prevention, treatment, cure and rehabilitation of spinal cord injuries (SCI). Every eight hours someone is told they may never

Diversity in PR creates prosperity

The ingredients of an effective and even spectacular campaign are many, but one critical consideration for any promotion must be diversity. In fact, when a marketing or public relations campaign falls flat, many times it’s because diversity and inclusion weren’t

Prepare, prepare, prepare – Don’t let your CEO’s bad day cost them their job and your company its reputation

Every now and then even the best of us suffer from a bad day at the office. But if you’re a CEO you’re expected to perform well more often than most, especially during media interviews. Accepting expert PR counsel not

Category: Business