Work – Seroto Communications

Politics 2.0: The Rise of AI in Political Campaigning

PR Stunts Japan’s ruling Liberal Democratic Party recently unveiled a new campaign poster featuring a slogan written entirely by AI. As the Japan Times reported: “Generative AI tools, including ChatGPT, studied [Japanese Prime Minister Fumio] Kishida’s remarks and party policy

The Press Release: The Comeback Kid of the Corporate World

In an age where a 15-second video of a cat doing absolutely nothing can rack up millions of views, the humble press release might seem like a relic of a bygone era, like landlines or privacy. However, the humble press

How to describe your job in PR at awkward (family) gatherings

Christmas is fast-approaching and, as is often the case with any potential family gathering, this will almost certainly fill any PR practitioner with absolute dread. The reason being that, those jaunty family members you see once a year will no

HATTIE BUZZARD

Walk Once More Walk Once More is a young charity with a noble cause. It raises money and awareness to help with the research, prevention, treatment, cure and rehabilitation of spinal cord injuries (SCI). Every eight hours someone is told

Walk Once More

Walk Once More is a young charity with a noble cause. It raises money and awareness to help with the research, prevention, treatment, cure and rehabilitation of spinal cord injuries (SCI). Every eight hours someone is told they may never

Diversity in PR creates prosperity

The ingredients of an effective and even spectacular campaign are many, but one critical consideration for any promotion must be diversity. In fact, when a marketing or public relations campaign falls flat, many times it’s because diversity and inclusion weren’t

Prepare, prepare, prepare – Don’t let your CEO’s bad day cost them their job and your company its reputation

Every now and then even the best of us suffer from a bad day at the office. But if you’re a CEO you’re expected to perform well more often than most, especially during media interviews. Accepting expert PR counsel not

Category: Work